I can't speak highly enough of the BeTheOne programme. It's a win-win for everyone. The young people get to practice their interview skills in a safe environment, getting insightful feedback, while brands get exposure to brilliant talent with fresh ideas. We've hired some incredible talent from The Marketing Academy Foundation who continue to thrive at giffgaff.
— David Killick
Head of Communication, giffgaff
News
BT Group x BeTheOne: a day inside marketing
Aspiring young marketers spent a day with the BT Group marketing team. Career advice, mock interviews and a real look at marketing inside a business that size.
Our community at MAD//FEST London
Three days of talks, panels and networking, plus mentoring on confidence and self-belief. Getting early talent into the rooms where the industry's biggest conversations happen.
LEGO® Group x BeTheOne: a day inside marketing
Aspiring young marketers spent a day with the LEGO® Group marketing team. Career advice, mock interviews and a real look at how the work gets done.
Our alumni went to SXSW London
Our alumni were at SXSW London. In the sessions, making connections, spending a few days together.
The Marketing Academy Foundation announces new board and brand refresh
The start of an ambitious new chapter.
Taking the stage at Brands&Culture
Our experiences of culture as a Gen Z aspiring marketer.
OLIVER x BeTheOne: a day inside the agency
A brilliant cohort of aspiring young marketers came ready to learn.
Our community at Youth Marketing Strategy London 2026
Getting early talent into spaces where they can learn, connect and grow.